The Company set standards for each of their toys that are still in place. These standards included: intrinsic play value, ingenuity, strong construction, good value and action.
It was to create toys that appealed to a child’s imagination and encouraged interactive play. Toys that satisfied the natural interests of each age level and that looked, acted as toys should. Toys that combined whimsy, action, sound and that made growing up a delightful experience.
Wind the knob for the Ferris Wheel to revolve and listen to the tune!